LG 98" Class - NU85 Series - 4K UHD LED TV

98NU850BPUB.ACCQ

98 inch LG NANO 4K UHD AI NU85 Smart TV 2026

Key Features

Immersive viewing experience on a Ultra Big TV

Nano Detail Enhancer refines texture and depth for more lifelike 4K picture

Award-winning webOS brings advanced AI experiences secured by LG Shield

Access a wide selection of live and on demand content seamlessly available through LG Channels

#1 in Reliability of all TV Brands

We’re proud to be top rated for reliability in TV’s by Consumer Reports*

Why LG NANO 4K UHD?

Nano Detail Enhancer

Dynamic Sports on an Ultra Big TV

Secured by LG Shield

LG Channels – Endless Entertainment for Free

How does LG NANO 4K UHD elevate clarity and detail on a big screen?

LG NANO 4K UHD is made to reveal rich detail in every scene. Its Nano Detail Enhancer analyzes every frame to enhance contrast, detail, and brightness at a nano level. Sophisticated upscaling algorithms bring up resolution to 4K. Watch your favorite content on an ultra big screen with sharper, better quality.

Nano Detail Enhancer

Refines contrast for more lifelike depth

Powered by the alpha AI Processor, your TV analyzes images to reveal nano details, boosting up contrast and depth to deliver more three-dimensional scenes.

HDR10 Pro

Vivid details, deeper contrast in every scene

Our HDR10 Pro format brings brighter highlights and deeper shadows. Dive into brighter scenes with richer detail. 1)

alpha 8 AI Processor 4K Gen3

Advanced AI engine with X5.0 faster NPU performance

Our next-generation processor enhances the capabilities of your TV, enabling AI to provide a viewing experience tailored to your preferences with sharper 4K detail, richer sound, and vivid color. 2)

AI Picture Pro

Upscale every frame up to 4K even on Ultra Big TVs

Enjoy a larger screen without sacrifices on quality. AI Super Upscaling refines image quality up to 4K and Dynamic Tone Mapping Pro ensures balanced brightness and detail for each object in every frame.3)

AI Object Remastering Pro

Hear voices clearly in every scene with AI Object Remastering Pro

No need to adjust the volume to hear voices clearly. AI Sound automatically fine-tunes voices, background music, and sound effects for crystal-clear audio and an immersive experience.4)

Virtual 11.1.2 Ch

Immersive and room-filling sound with Virtual 11.1.2 Ch

AI Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.5)

Award-winning Multi AI webOS

AI Chatbot

Knowing the problem before you ask

When your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.11)

AI Picture Wizard

Making your picture, your way

Advanced algorithms learn your preferences. Based on your selections, your TV creates a personalized picture just for you.

AI Sound Wizard

Making your sound, your way

Your TV adjusts the sound to your hearing preferences and optimizes overall sound quality to create a sound profile tuned precisely to you.12)

Award-winning webOS now secured by LG Shield

8 Years as the Best Smart TV System

LG Shield

Security you can trust

LG Shield’s 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.

webOS Re:New Program

Upgrade your TV up to 5 years for free13)

LG Channels

Endless entertainment for free

LG Channels brings diverse content from various platforms into a single hub for free, making it easier than ever to find content you love. Start watching without hidden costs or installing a top-box.15)

Discover limitless masterpieces with LG Gallery+

LG Gallery+

Style your space with a variety of content to choose from

LG Gallery+ lets you access over 100+ artworks, ambient videos, and other visual content to elevate your space. With regular library updates, personalize your home with curated content that reflects your style.18)

BGM with Music Lounge

Set the right vibe with music

Create the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.

Watch Full Movie

My Photos

Easily access Google Photos and showcase your memories

Conveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.21)

Information Board

Stay updated with an all-in-one personalized dashboard

See important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.

Gallery Mode

Switch from TV to artwork seamlessly

With Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.33)

Auto Brightness Control

Optimal brightness in any light

Brightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.22)

Motion Sensor

Responsive to your presence

Motion detection lets your TV respond intelligently, switching modes depending on whether or not you’re nearby.23)

Ultra Big TV

The bigger screen, the more immersive the experience

Enjoy sports action, every film, and game on an expansive LG NANO 4K UHD Ultra Big TV. With its vivid colors and refined picture quality, action unfolds with breathtaking scale and clarity.25)

Immerse yourself in every sports match

Sports Forecast by AI Concierge

TruMotion

Sports Alert

Receive game predictions with AI

TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.26)

Motion smoothing that adapts to every genre

AI Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.

Set up alerts and never miss a moment

Catch every moment of the action. Set up your alerts and get notified about your team’s game schedules, scores, and more.

Step into a world tuned for winning

Ultimate Gameplay

Play to win with smooth 144Hz performance

Experience ultra-fast gaming with 144Hz, AMD FreeSync Premium, and VRR. With a high refresh rate and the first-ever BT ULL-certified controller, enjoy smooth gaming that makes playing more enjoyable.27)

World’s first TV to support Bluetooth Ultra Low Latency Controllers

Experience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 3.0ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.29)

True Cinema, preserved in exact detail

FILMMAKER MODE

Watch movies as the director intended

Filmmaker Mode turns off extra processing and preserves the director’s chosen color, motion, and aspect ratio. Movies play back with the same look and feel intended in the studio.31)

LG Soundbar elevates every scene with fuller surround sound

WOW Orchestra

Full surround sound system from LG TV and Soundbar in sync

By synchronizing the TV and Soundbar as one, the system expands depth and directionality for a fuller surround experience.32)

Accessibility

Assistive features make viewing more inclusive

LG TVs are designed with accessibility in mind with features such as Color Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.

*The images above in this product detail page are for illustrative purposes only. Refer to the gallery images for a more accurate representation. *Specifications and features vary by region, model, and size. *Service availability varies by region and country. *Personalized services may vary depending on the policies of the 3rd party application. *LG Account and acceptance of relevant Terms & Conditions is required to access network-based smart services and features, including streaming apps. Without LG Account, only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) is available. There is no fee to create LG Account.

1)*HDR10 Pro is not a format but LG’s own Dynamic Tone Mapping applied frame by frame for HDR10 content. 2)*Compared to 2025 alpha 8 AI Processor 4K Gen2 based on internal spec comparison. 3)*AI Picture Pro will work with any copyright-protected content on OTT services. 4)*Must be activated through the Sound Mode menu. And sound may vary according to the listening environment. 5)*Sound may vary according to the listening environment. 11)*Internet connection required. *It is possible to link the AI Chatbot to customer service. *In countries where NLP is not supported, voice-based app access and usage may not be available. 12)*Network update required. 13)*webOS Re:New is a software upgrade program and is available on select models only. The number of upgrades and Re:New support duration may vary by product, model, or region. *Upgrade schedule, as well as features, applications, and services may vary by model and region. *Available features, contents and services are subject to change without notice and may vary by product, model or region. 15)*Support for certain LG Channels varies by region. 18)*Available content may vary by region and is subject to change. *An LG Gallery+ subscription is required to access full content and features. 21)*The feature works when logged in to your Google Photos account and you have at least 10 photos in the app. 22)*Brightness sensors may vary by model. 23)*Motion sensors are only available on the W6 and G6 models only. 25)*Maximum screen size may vary by model and region. 26)*‘In This Scene’ card is available in countries that support EPG. *The scope of support may vary by country. *Information provided by AI Concierge is for general informational purposes only and may not be accurate. LG assumes no responsibility or liability for any actions or decisions made in reliance on such information. 27)*AMD FreeSync Premium validation based on low input lag, stutter reduction, and flicker-free performance. *144Hz only works with games or PC inputs that support 144Hz. *Support for HGiG may vary by country. 29)*In ULL mode, only one controller (gamepad) can be connected. Use of other Bluetooth devices may be affected. *For best performance, Ethernet or 5GHz Wi-Fi connection is recommended. 30)*Support for cloud gaming services may vary. *Some gaming services may require a subscription and gamepad. *Gamepad is sold separately. 31)*FILMMAKER MODE is a trademark of UHD Alliance, Inc. *FILMMAKER MODE auto starts on AppleTV+ and Amazon Prime video app. 32)*Soundbar can be purchased separately. *Sound Mode Control may vary by model. *Please note that the service may not be available at the time of purchase. A network connection is required for updates. *LG TV remote usage is limited to certain features only. 33)*Power saving applies only when both Gallery Mode and Always Ready are enabled. If Always Ready is switched off, Gallery Mode will consume the same amount of power as when the TV is on.